The Media Barometer 2019

Jonas Ohlsson

doi:10.5878/9q88-vr90

The Media Barometer 2019

https://doi.org/10.5878/9q88-vr90

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 79 uses media on traditional and digital platforms on an average day. The survey was first conducted in 1979 and has since been conducted every year. Unlike previous years the Media Barometer 2019 is based on answers collected via a combined web and telephone survey. Up to and including 2018, the Media Barometer was conducted as a telephone survey.

Citation and access

Creator/Principal investigator(s):

Karin Hellingwerf-Björkqvist - University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research
Jonas Ohlsson - University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research
Opens a new window at orcid.org.
ORCIDOpens in a new tab

Research principal:

University of Gothenburg
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ROROpens in a new tab

Data contains personal data:

Citation:

Data access level:

Access to data is restricted

Language:

Swedish

Method and outcome

Unit of analysis:

Individual

Population:

Individuals aged 9-79 years

Time method:

Longitudinal: Trend/Repeated cross-section
Longitudinal

Sampling procedure:

Probability: Simple random
Probability

Time period(s) investigated:

2019-02-01 - 2019-12-15

Variables:

182

Number of individuals/objects:

6011

Response rate/participation rate:

24%

Description of the response rate/participation rate:

24 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.

Data format/data structure:

Numeric

Data collection - Other

Mode of collection:

Other

Time period(s) for data collection:

2019-02-01 - 2019-06-30

Data collector:

Nordicom

Source of the data:

Population group

Instrument

Name:

Web survey

Type:

Questionnaire

Description of the instrument:

Web-based questionnaire about media habits

Name:

Telephone interviews

Type:

Questionnaire

Description of the instrument:

Follow-up with the help of telephone interviews to those who did not answer the survey on the web.

Data collection - Other

Mode of collection:

Other

Time period(s) for data collection:

2019-08-10 - 2019-12-15

Data collector:

Nordicom

Source of the data:

Population group

Instrument

Name:

Web Survey

Type:

Questionnaire

Description of the instrument:

Web-based questionnaire about media habits

Name:

Telephone interviews

Type:

Questionnaire

Description of the instrument:

Follow-up with the help of telephone interviews to those who did not answer the survey on the web

Geographic coverage

Geographic location:

Sweden

Highest geographic unit:

Country

Administrative information

Responsible department/unit:

Nordicom - Nordic Information Centre for Media and Communication Research

Funding

Funding agency:

Ministry of Culture

Topic and keywords

CESSDA Topic Classification:

Society and culture
Media
Media, communication and language

Standard för svensk indelning av forskningsämnen 2025:

Media and communications
Media and communication studies

Keywords:

sound media
digital media
tv/online videos
magazines
media use
listening to music
news
television viewing
mass media use
social media
radio listening
newspaper

Relations

Homepage:

The Media BarometerOpens in a new tab

Link to publication list:

Publications for the Media barometer, published by NordicomOpens in a new tab

Related research data:

Publications

Citation:

Nordicom Sverige. 2020. Mediebarometern 2019, Göteborg: Nordicom.

ISBN:
978-91-88855-23-7
URN:
urn:nbn:se:norden:org:diva-9790Opens in a new tab

Metadata

Selected format to export the metadata

Version 1

University of Gothenburg

The Media Barometer 2019

Citation and access

Creator/Principal investigator(s):

Research principal:

Data contains personal data:

Citation:

Data access level:

Language:

Method and outcome

Unit of analysis:

Population:

Time method:

Sampling procedure:

Time period(s) investigated:

Variables:

Number of individuals/objects:

Response rate/participation rate:

Description of the response rate/participation rate:

Data format/data structure:

Data collection - Other

Mode of collection:

Time period(s) for data collection:

Data collector:

Source of the data:

Instrument

Name:

Type:

Description of the instrument:

Name:

Type:

Description of the instrument:

Data collection - Other

Mode of collection:

Time period(s) for data collection:

Data collector:

Source of the data:

Instrument

Name:

Type:

Description of the instrument:

Name:

Type:

Description of the instrument:

Geographic coverage

Geographic location:

Highest geographic unit:

Administrative information

Responsible department/unit:

Funding

Funding agency:

Topic and keywords

CESSDA Topic Classification:

Standard för svensk indelning av forskningsämnen 2025:

Keywords:

Relations

Homepage:

Link to publication list:

Related research data:

Publications

Citation:

ISBN:

URN:

Metadata